Generali Stadium: Inter and Milan name their new San Siro home

Serie A rivals Inter and AC Milan confirmed on 29 October 2026 that the new stadium they are jointly building in the San Siro district will be named the Generali Stadium. The announcement came at a joint press event at Milan's Castello Sforzesco, after Italian insurance giant Generali acquired the naming rights. According to Football Italia, work on the 71,500-capacity venue should get under way in 2028, with the opening game pencilled in for the 2031/32 season.

Why will the new San Siro be called the Generali Stadium?

The name stems from a naming-rights agreement between the two Milan clubs and Generali. Football Italia reported that the deal is worth around €26m a year over 25 years, which would bring in €650m in total if confirmed. By that report, only Atlético Madrid's naming arrangement with Riyadh Air, quoted at €28-33m a year, would be bigger in Europe. The financial figures come from media reports and have not been confirmed by the clubs.

The ground will carry a different name in European competition, where it will be known as the Milano Stadium. Elsewhere the Generali branding will be prominent, including on signage on the exterior of the building.

What will the Generali Stadium look like?

The Generali Stadium has been designed by Foster+Partners and MANICA, led by Lord Norman Foster and David Manica, who also worked together on the new Wembley in London. A concrete X-frame on the outside, inspired by Milan's Duomo cathedral, will hold up a double-curved roof. Mundo Deportivo describes a bowl raised on a podium with a hexagonal exterior, built right next to the current stadium.

Two tiers will form a continuous 360-degree bowl with stands as steep as 37 degrees. The Curva Nord will house Inter supporters and the Curva Sud Milan fans, with each curva section of the lower tier expected to hold 11,500 seats. LED panels on the facade will light up in different colours depending on which side is playing. Both sources describe the stadium as one piece of a wider plan to regenerate the surrounding area.

How did the new San Siro project get here?

Plans for a new San Siro have been in the works for well over ten years. Football Italia notes that repeated obstacles led the clubs to abandon their first design and go back to the drawing board. Final approval came only recently, after appeals against the land sale were rejected. The timeline has also slipped slightly: work had previously been due to begin in 2027 and finish in 2031, but the start date is now 2028.

1. November 2025 — Inter and Milan jointly bought the San Siro site, home to the existing Giuseppe Meazza stadium.
2. 29 October 2026 — The clubs unveiled the name (Generali Stadium) and design at Castello Sforzesco.
3. 2028 — Targeted start of construction.
4. 2031/32 season — Targeted first match at the new stadium.
5. 2032 — EURO 2032, co-hosted by Italy and Turkey.

What happens next?

The next major milestone is the planned start of construction in 2028. Inter and Milan want the Generali Stadium ready to serve as a host venue at EURO 2032, which Italy is staging jointly with Turkey. Until the new arena opens, both clubs will continue to play their home games at the existing San Siro.