Bayern Munich sell final stake to Viessmann Generations Group

German champions Bayern Munich have sold the last available share package in FC Bayern München AG, the company that runs the professional club, to Viessmann Generations Group. The club announced the agreement on 22 October 2026 without disclosing a fee. According to City AM and Turkish outlet Habertürk, which cited Sky Sports Germany, the deal is worth around €250m.

The sale was structured as a capital increase, leaving Viessmann Generations Group with a 6.7% stake. Sporx reported that the package was originally defined as 5% and grew to 6.7% because new shares were issued. The Munich-based family office becomes Bayern's fourth minority shareholder alongside Adidas, Audi and Allianz.

How has Bayern Munich's ownership changed?

Bayern Munich's statutes require the members' association, FC Bayern München e.V., to keep at least 70% of the football company, and German rules require clubs to be majority-owned by their members. City AM reported that the association, which has more than 300,000 members, saw its stake fall from 75% to that 70% floor, while Adidas, Audi and Allianz were each diluted from 8.3% to 7.8%. With the 30% reserved for corporate partners now fully allocated, Sporx reported that no further share sale is planned.

How much is Bayern Munich worth?

Reports differ on Bayern Munich's valuation. Bloomberg valued the club at $4.5bn. City AM calculated an implied valuation of €3.7bn, based on €250m buying 6.7%, and described it as a record for German football and about four times the club's 2024-25 revenue of €978m. Sporx instead treated the fee as payment for a 5% stake and reported a €5bn valuation. The gap comes down to whether the calculation uses the nominal 5% package or the 6.7% holding after the capital increase.

Bayern's value has climbed sharply since its earlier deals. According to City AM, Allianz paid €110m for its stake in 2014, which valued the club at €1.3bn. Sporx recalled that Adidas joined the shareholders in 2002 for €77m.

Who are Viessmann Generations Group?

Viessmann Generations Group is a Munich-based family office run by Max Viessmann. City AM reported that the group sold its century-old heating and air-conditioning business to US firm Carrier Global for €12bn in 2024 and now focuses on the energy sector. Viessmann has been a Bayern sponsor for years. Max Viessmann is expected to take a seat on the club's board once the transaction is completed, and kicker reports that the supervisory board is being enlarged as a result.

What did Bayern and Viessmann say?

Hainer added that Viessmann Generations Group shares Bayern's values of tradition, ambition and innovation, and that a stronger equity base gives the club more flexibility in changing times. Max Viessmann described Bayern as one of Europe's most successful clubs, with clear values and a strong sense of social responsibility.

Will the money go on new signings?

The proceeds are not expected to reach the squad immediately. According to Sporx, the €250m will initially be placed in a fixed-term deposit, and there are no plans for a €100m player signing. Bayern have not detailed how the new funds will be used.

On the pitch, Bayern are in strong form: according to ScoreLab data, they top the Bundesliga with 14 points from 6 games (4 wins, 2 draws), scoring 22 and conceding 5. They drew 2-2 with Arsenal in the Champions League on 21 October 2026. Next up is a Bundesliga trip to Freiburg on 25 October 2026, followed by a German Cup tie against Magdeburg on 28 October and a home meeting with Borussia Dortmund on 31 October.